COMMUNICATION STRATEGICALLY

This chapter clearly brings to the fore, how important communication has been and will continue to be for businesses worldwide. To communicate effectively, a person must learn to communicate strategically. There are many different types of communications that happen inside a business. There is something as simple as a memo to face meeting to a companywide announcement. A business needs to clearly state its objectives and communicate this to the employees. This way everyone has the same goals and ideas moving forward. The message must be sent in a way that the receiver can understand exactly what point you are trying to get across. By creating a right communication strategy based on the time tested theories ,an organization is well on its ay to reinvent how to handle communication

COMMUNOCATION STRATEGY:

The theory of Aristotle had three parts-the speaker, the subject, and the person The new Corporate Communication Strategy framework is similar of that. The only difference is that, the first component is the organization, the second is the constituency, the third is the messages and the fourth is the feedback. Feedback is an important aspect of all communication, without which a company will not the growth of its performing


These are the question involved in communicating strategically:

1. Organization- what does the corporstion wants each consitutency to do?, what resources are avaliable? and what is the corporation's reputation?


2. Constituencies- who are the corporation's constituencies? and what is their attitude about the corporation and the topic?


3. Messages- what is the best communication channel? and how should the corporation structure the message?


4. Response- did each constituency responsd in the way the corporation wished? and should the corporation revise the message in light of the constituency reputation?.

Reference: http://www.chass.ncsu.edu/ccstm/scmh/model.html