COROPARATE COMMUNICATION RELEVANCE

The corporate view of the communication has advanced, particularly during the past 30 years or so. The public relations (PR) function was primarily meant to protect the upper management from having to interact with the press. As time went by, the role of communications staff advanced. Corporate communication was viewed to be more and more important as companies were facing more communication "disasters", and the public demanded more accountability. The Corporate Communication has expanded to encompass many issues within corporations. Corporate Communication is responsible for maintaining the organization's reputation, which has become more and more difficult with the rise of public awareness. Advocacy groups, nearly instantaneous access to information via online communications, and the call for corporate responsibility have made the Corporate Communication function vital to the success of businesses. Corporate Communication is also responsible for marketing and advertising, internal communications, investor relations, government relations, and crisis management.

Corporate communication according to our text book depends on,

• Emergence of the Corporate Communication Function.
• Centralizing or decentralizing.
• Role of pudlic relation.

The functions of corporate communication are:

1. Reputation management
2. Corporate advertising and advocacy
3. Media relation
4. Marketing communication
5. Internal communications
6. Investor relations.
   

Personal experience: The many different forms of communication that I had the experienced while taking this class and were able to determine the relevance of communication in our lifes.An on-line submission of assignments, has given us the choice and the opportunity to submit assignments whenever I wanted at my convenient. Instead of having to sit in class to submit the papers but sending them over though Web CT was a new experience. It saved me a lot of time n energy."30 Seconds of Fame" This is an interesting concept. What can you get across to someone in a short period of time so they want to contact you or your company again? I can see this being very useful for everyone. With today's busy schedules, people may only have the time they are walking from their car to the building to discuss a concept. Learning how to get someone’s attention and get your point across is very challenging to do in a few seconds.Power Point Presentation When the 21st Century Trends were presented on power point this was a great way to communicate to the class. The different ways you can create the power points to keep your audience interested was also useful and fun to watch. I must agree I had no idea what power point was capable of producing until watching the other presentations in class.Blog Getting on line to produce this blog was also a learning experience and throughout the course I can see how helpful blogs and the internet can be in the communication process.

Reference: http://www.relevantcommunications.com/

http://www.it-director.com/enterprise/content.php?cid=10030

http://www.feld.com/blog/archives/2005/02/signs_of_increa.html