Corporate communication according to our text book depends on,
- Emergence of the Corporate Communication Function.
- Centralizing or decentralizing.
- Role of pudlic relation.
The functions of corporate communication are:
- Reputation management
- Corporate advertising and advocacy
- Media relation
- Marketing communication
- Internal communications
- Investor relations.
Personal experience: The many different forms of communication that I had the experienced while taking this class and were able to determine the relevance of communication in our lifes.An on-line submission of assignments, has given us the choice and the opportunity to submit assignments whenever I wanted at my convenient. Instead of having to sit in class to submit the papers but sending them over though Web CT was a new experience. It saved me a lot of time n energy."30 Seconds of Fame" This is an interesting concept. What can you get across to someone in a short period of time so they want to contact you or your company again? I can see this being very useful for everyone. With today's busy schedules, people may only have the time they are walking from their car to the building to discuss a concept. Learning how to get someone’s attention and get your point across is very challenging to do in a few seconds.Power Point Presentation When the 21st Century Trends were presented on power point this was a great way to communicate to the class. The different ways you can create the power points to keep your audience interested was also useful and fun to watch. I must agree I had no idea what power point was capable of producing until watching the other presentations in class.Blog Getting on line to produce this blog was also a learning experience and throughout the course I can see how helpful blogs and the internet can be in the communication process.
Reference: http://www.relevantcommunications.com/
http://www.it-director.com/enterprise/content.php?cid=10030
http://www.feld.com/blog/archives/2005/02/signs_of_increa.html
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